Cloud-Native Customer Data Platforms (CDP): Optimizing Personalization Across Brands
Keywords:
cloud-native CDP, data governance, GDPR compliance, CCPA complianceAbstract
Cloud-native Customer Data Platforms (CDPs) have emerged as a crucial technology for unifying customer data across multiple brands. It enables enterprises to achieve seamless data integration, compliance adherence, and AI-driven personalization at large scale. This research paper examines the architectural and functional component of global CDPs which emphasises data governance framework that ensures regulatory compliance with GDPR, CCPA, and other data protection mandates.
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