AI-Driven Predictive Analytics in Retail: Enhancing Customer Engagement and Revenue Growth
Keywords:
AI-driven predictive analytics, machine learning, customer segmentation, SnowflakeAbstract
Retail sector is transformed by AI-driven predictive analytics which utilises machine learning models and cloud-based platforms to enhance customer engagement and revenue growth. This research paper examines the integration of advanced ai methodologies like deep learning and reinforcement learning with scalable data architectures such as Snowflake and data breaks to optimise customer segmentation, demand forecasting, and personalised marketing strategies.
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